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Premier Inn: Optimisation and automation of PPC operations

Role

Head of Digital Acquisition

Date

08/2017 to 08/2018

Achievements:
- Managed a £15 million digital marketing operation, driving significant results.
- Launched automated, highly targeted campaigns using customer data from hotel stays.
- Led the successful launch of two Premier Inn hotels in Germany and the pilot launch of Zip Hotel in Cardiff.
- Reduced dependency on third-party booking agents, increasing direct bookings and revenue.

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