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Arcadia - Topshop and Topman: Integration of PPC Media with CRM operations
Role
Senior Digital Marketing Manager (Topshop/Topman)
Date
08/2018 to 01/2020
Achievements:
- Managed a £6 million budget across Paid Search, CRM, Email, Push, and On-Site Optimization.
- Deployed a post-purchase lifecycle initiative, improving revenue performance.
- Migrated PLAs from Google Shopping to custom CSS, reducing CPCs by 11%.
- Achieved strong open rates (+30%) and click-through rates (5%) despite limited CRM resources.
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