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John Lewis: Growth of Paid Media Channels

Role

Paid Media & Audience Marketing Manager / Paid Search & Display Manager

Date

07/2007 to 08/2017

Achievements:
- Managed a 14-member marketing team and a £35 million digital media budget.
- Enhanced Google Shopping Performance by over 60%, positioning John Lewis in the top 10 Google Shopping retailers in EMEA.
- Achieved a 22% increase in traffic and a 23% increase in revenue through Paid Search in 2016.

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