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New Look: Digital Marketing Modernisation and Transformation

Role

Senior Digital Marketing Manager – Strategy and Effectiveness

Date

01/2020 to 04/2023

Achievements:
- Led the modernisation of the digital marketing function, increasing website visits by 10%.
- Achieved 69% revenue growth through social media and expanded the contactable customer base by 20%.
- Onboarded a new Marketing Orchestration Platform (CDP) and developed performance-driven strategies.
- Recruited and managed a high-performing Performance Marketing team overseeing a substantial media budget.

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